So no, the new movie won’t be released March 14 as I’d suggested earlier. Which is a bad news/good news tale – with an emphasis on the latter.
See, once upon a time, APG was going to be an MGM release, and March 14 was the date that worked for that studio’s release schedule. But recently Universal saw the movie, liked its upside, and made a successful bid to cherry-pick it away from MGM. Which is fine by me, since I’ve done two releases with the folks at Uni — PITCH BLACK and RIDDICK. It’s a good team they have in place, led by Adam Fogelson, and they know their shit. Waiting a few extra months for them to get their marketing materials together is a small price to pay for having a major like Uni release your movie.
Anyway, the date that works for Uni schedule is now sometime in August, possibly August 14. And I’ll even caveat that, if only because movies frequently change release dates these days. Sometimes it’s a reflection of the movie itself, sometimes it’s simply about the musical chairs that all studios play with their releases. So don’t get too hung up about it. I don’t.
Including pix of my two leading ladies, Milla Jovovich and Kiele Sanchez. Gentlemen, start your engines.